…Femi Adebayo, Falz, Tunde Demuren, Others Set To Mentor Creatives
Nigeria’s leading brewery companies have recently been introducing new beer variants to expand their consumer base. Their innovations are channelled around flavours, spices, bottling models and varying content mixes. The brewers are also using high-quality ingredients and special brewing techniques to produce superior products that meet the taste of the consumers. Trophy Lager has continued to lead the pack in this regard, setting new records for over 5 years.
Indeed, Trophy Lager has created a massive buzz in the media space since the “Na Who Stand By Me, Be My Honourable” creative advert came online. The 2:28 minutes video portrays the essence of true friendship when in need and the significance of loyalty.
Hot on its heels of launching, International Breweries PLC has decided to extend the hand of support and push to their loyal customers and other Nigerian brewing creatives who are striving to survive amidst the stiff economic challenge of the country with the Stand By Me Challenge. This creative modality was made known at a press conference organised by the brand on Friday, 03 September 2021 at the Southern Sun, Ikoyi Lagos.
Speaking at the event, the marketing director, Temitope Adedeji said the campaign is hinged on the decision of the brand to stand by its consumers.
“Trophy Lager is making a bold statement to stand by creatives in Nigeria. I am talking about comedians, musicians, artists, general arts, and people who’ve got a creative side inside of them and are waiting for a platform or someone influential to stand by them. This is what Trophy is here to do today. It is very important to us that we are there for our consumers and stand by them while they discover themselves.
“Trophy Lager aims to relieve unemployment pressures, that most people are facing amid these challenging episodes across the world. We know what’s been happening around the world; the global pandemic that has ravaged the world for over one year and how it has affected a lot of industries, especially the creative industry, because of the restrictions.
“We are encouraging creatives to go out there and interpret, “Na Who Stand By Me, Be My Honorable” in their own ways. Express that in your way; be it skit, dance, comedy, whatever that is creative and also interpret the campaign. Post the content on your social media pages and use the hashtag #TrophyStandByMe and your industry #Comedy #Art #Music and so on.
“We expect thousands of creatives to jump on this opportunity because it’s really huge. We intend to shortlist a hundred creatives across Nigeria, and they will be entitled to a monthly allowance of N100,000.00 for three months, as the competition progresses. At the end of 3 months, we will shortlist 20 from the 100 that will get mentored and coached by veterans in the industry. They will also have a real-life coaching from Falz, Femi Adebayo, Tunde Demuren and so many other coaches that would be will there to really stand by them. And at the end of all these processes, these creatives will get one million naira contracts each from Trophy lager.” she said.
Nigeria’s leading hip hop act, and ambassador, Falz commended Trophy Lager for the initiative and encouraged the brand to keep up the good work. He also urged Nigerian creatives to key into the #NaWhoStandByMe campaign to benefit from the package.
The Nollywood star actor stated that the conference is an official announcement of what Trophy Lager has been doing over the years, and that he’s not surprised about the new initiative. He added that his 6 years ambassadorial relationship with the brand has taught him that creativity is the mother of greatness.
Captain Tunde Demuren, who was also at the official unveiling of the campaign said at a time like this, Trophy has done well to have decided to deploy this means to reach out to thousands of Nigerian youths who have specifics gifts but couldn’t get the push.
He assured that all the prospective subscribers to the campaign will get a mentor to stand by them, and so will Trophy Lager
Trophy Launches “Na Who Stand By Me” Campaign” For Nigerian Creatives was last modified: September 3rd, 2021 by
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